Kylie Cosmetics

Kylie Cosmetics is rebranding and creating one umbrella company so it would be easier for users to go back and forth between the cosmetics, skin, baby and global nav bar which encompasses all of the brands.

Role: Help creative team including UX lead, creative director, and the UI team create wireframes that would be translated into high fidelity comps.

Target Demographic: 15-30 year olds who are into celebrities, 90% of time on their mobile devices and constantly on platforms such as Instagram or TikTok.

The below wireframes (with a few omitted) are what I had worked on.

 

Sign up & login

 

Account

 

top navigation & footer

Intro
Guidelines
 

looks

Intro
 

Shop All

Intro
ShopAll
 

search

 

error page

Intro
 

Product Details Page

 

Learnings

  • Collaborating with various stakeholders daily made this project a lot easier and to make sure to be on track for deliverables 

  • About 70% of the work that I had designed was used for the MVP– new website launched months later than anticipated

  • Working with internal UX designer and content to deliver wireframes so they could update for further versions

  • No data on conversions after this was launched