A mobile app that matches concert-goers together so they can attend concerts in good company.
*This was a 3 person project created in 2.5 weeks.
Your favorite band is in town and you're dying to go to the concert. The problem is that it can be difficult finding friends, family or significant others that are into the same music. Furthermore, sharing live experiences is much more powerful than going solo.
We established a UX Framework to follow which includes:
3. Design-Test- Redesign (AKA "the loop")
This will be the framework used throughout the mobile app in the rest of the case study.
We researched different mobile apps such as Bumble, Tinder, Spotify, and Pandora. We also analyzed reviews from apps like Songkick and social media platforms. With those insights, we identified the heuristics that we wanted to focus on with the mobile app.
Minimalistic design & delightful interactions
User control & freedom
Some interesting facts about Millennials:
84% of millennials attend music festivals to escape the daily grind
New research has revealed that millennials spend around 10 hours a week on dating apps.
Millennials would rather have an experience rather than buy material goods.
Interpreting the Research
Millennial music junkies need an app to match them up with other concert-goers because sharing a live musical experience is preferable to going alone.
We believe users have a need to share live music experiences with someone who will equally enjoy it.
We believe the user can get additional benefits such as making new friends, purchasing concert tickets or finding a significant other with similar interests all in one central platform.
Who is the user?
Our users are millennial music lovers and junkies
We believe millennials stop attending concerts they want to go to because they can't find someone to go with and they do not like to attend concerts by themselves.
We believe if we design an app that matches people who want to attend the same concerts, people will attend more concerts, increasing ticket sales and improving customer satisfaction.
After interpreting the research, we devised a UX strategy on how the mobile app is going to be created.
Millennials wish for experiences versus buying material goods.
Millennials want a useful mobile application that can have multiple use cases such as buying tickets for concerts and finding a date/friend.
Millennials want to be engaged in the product they're using.
User Journey Workshop, Heat Mapping & MVP
Based on Hyper Island's methodologies, we held a user journey workshop where we asked participants thought-starter questions for each section: find, match, contact/plan, buy and go! We got some great feature ideas as well as approval of the app's concept. From there, we heat-mapped the most common feature ideas. Finally, we conducted an MVP session where we were able to prioritize features and create a release schedule.
In this phase we designed, tested and re-designed. We started by sketching user flows. Afterwards, we were able to test wireframes and comp prototypes in three different user testing sessions.
We tested the wireframes at Revolution Live in Fort Lauderdale where we got some valuable feedback on what to change (first two pictures). After we tested comps at a local bar in Miami as the third and final user test.
These photos highlight one of the screens we iterated on the most. We started out with sketches then moved onto wireframes and comps. From the user testing we figured out that the users would rather sync their artists instead of choosing music bubbles. From the survey results we determined the top three sources to be Spotify, Apple Music and Pandora. The blue and purple gradient color was chosen since it resembled concert lights.
For the launch phase of the app, we designed a one-page website to show off, promote and sell it. We want users to subscribe to our mailing list so that they can find out about the latest features as well as allowing them to give direct feedback.
In the end, roughly 95% of the people we talked to wanted this mobile app to be real (they were surprised it didn't exist yet!) The next step would be to determine how much it would cost to develop and go from there, but look out for us in the next couple years!